BNS 840: “Be Curious, Not Judgmental!” – Ted Lasso & Mastering the Art of Authentic Selling

by | Apr 26, 2024 | Opinion, Watch

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects’ true needs and have your best year ever.

Want to take your sales game to the next level and have your best year ever? In this episode of The Brian Nichols Show, sales expert Justin Janowski reveals the secrets to rewiring your brain for sales success. But what’s the first step to overcoming your resistance to selling and unlocking your full potential?

Studio Sponsor: Cardio Miracle – “Unlock the secret to a healthier heart, increased energy levels, and transform your cardiovascular fitness like never before.”:

Justin breaks down the three key components of the “internal art of influence”that every salesperson must master: identity, emotional state, and the stories you tell yourself. By learning to identify as a confident, worthy salesperson, getting into a peak emotional state before every call, and rewriting the negative stories you’ve been telling yourself about sales, you’ll be well on your way to crushing your sales goals.

But what about those tough prospects who seem to have their guard up from the start? Brian shares his tried-and-true strategy for addressing the “elephant in the room” and turning a tense conversation into a productive, problem-solving dialogue. Justin and Brian also emphasize the importance of living your values as a salesperson and differentiating yourself through genuine curiosity, honesty, and a commitment to serving your customers.

Throughout the episode, Brian and Justin explore the common objections and challenges that salespeople face, from the fear of being seen as pushy to the struggle to uncover a prospect’s true needs. They also share powerful examples and analogies, like the memorable “be curious, not judgmental” scene from the hit show Ted Lasso, to drive home the key lessons.

Whether you’re a seasoned sales pro looking to take your skills to the next level or a new salesperson just starting out, this episode is packed with actionable insights and inspiration to help you succeed. Tune in now to learn how to rewire your brain for sales success and have your best year ever!

❤️ Order Cardio Miracle ( with code TBNS at checkout for 15% off and take a step towards better heart health and overall well-being!

🎙️ Tune in to The Brian Nichols Show, available on YouTube, Rumble, and Ben Swann’s Sovren. With over 840 episodes featuring local candidates, elected officials, economists, CEOs, and more, each show educates, enlightens, and informs.

🔗Follow Brian on social media: ( & Facebook (

🔔 Don’t forget to like, share, and subscribe to The Brian Nichols Show for more captivating interviews and insights into libertarian solutions for local problems!

Learn more about your ad choices. Visit

Studio SponsorCardio Miracle: Your health is an investment – NOT an expense. –  15%off using code TBNS at checkout

Support our Sponsors!

Support the program with a one-time donation or join our Patreon!

Take our audience survey for a chance to win a “Don’t Hurt People, Don’t Take Their Stuff” bumper sticker! 

AMP America

Get Amp’d in your inbox

Subscribe to our newsletter to get videos, articles, and more sent right to your inbox daily. 

You have Successfully Subscribed!

Share This